Lifecycle Marketing & CRM Consultant Let’s Optimize Your Lifecycle Marketing.
I partner with consumer apps and platforms to turn lifecycle marketing into a growth engine: more active users, more revenue, higher LTV.
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Green square =case study
Are You...
- →Losing users you paid to acquire?
- →Underutilizing your Braze investment?
- →Sitting on behavioral data but still sending the same message to everyone?
- →No one in-house dedicated to lifecycle marketing?
- →Missing the data infrastructure to personalize at scale?
Services Offered
Start small and scale up. Each step builds on the last, so you only commit to more once you’ve seen the value.
Troubleshoot
Fast clarity, low commitment.
Consulting Day
One day. One problem. A clear path forward.
A focused working session to diagnose your biggest challenge and walk away with a clear, prioritized action plan.
- →You need a fast, expert read on a specific problem
- →You're stuck at a bottleneck and need an outside POV
- →You want expert input without the commitment of a longer engagement
Audit
Know exactly where your current lifecycle program stands and what to do next.
A comprehensive review of your lifecycle program: what's working, what's broken, and what to prioritize first.
- →You have a program running but aren't sure it's actually driving results
- →You're starting from scratch and need a clear baseline before you build
Optimize
Scoped work that leaves something behind.
Projects
Let’s conquer your biggest problem.
A clearly scoped deliverable with a defined timeline, based on your needs.
- →Journey Builds (onboarding, activation, winback)
- →Segmentation Frameworks
- →Performance and Opportunity Audits
- →Campaign Optimization
- →Custom Projects
Training
Build the skills to run lifecycle marketing the right way.
Hands-on sessions covering the strategy, tools, and systems behind a high-performing lifecycle program.
- →Lifecycle Strategy Bootcamp
- →Braze Practitioner Training
- →Data-Driven Journey Mapping
Guidance
A lifecycle lead on your side, month after month.
Retainer
Your lifecycle and CRM expert on call.
Ongoing strategy and execution support with a trusted advisor, without adding to headcount.
Fractional Lifecycle Lead
A dedicated lifecycle owner, embedded in your team.
I join your team and oversee the lifecycle program on a flexible, part-time or contract basis.
Not sure where to start? Most engagements begin with a Consulting Day or an Audit.
GET IN CONTACTAbout Me
DOWNLOAD RESUME- →My name is Rex Pham
- →Based in Los Angeles, CA
- →10+ years architecting lifecycle and CRM programs, often on Braze, for high-growth consumer platforms and apps
- →3x startup exits (2 IPOs, 1 acquisition), including Uber and Jackpocket
- →Undergrad: UC Davis, MBA: NYU Stern
